Atago Jinja is a Shinto shrine located in the city of Sendai, Miyagi Prefecture. Dedicated to the kami of love and matchmaking, Atago is revered as a powerful deity who can bring prosperity and good fortune to those seeking true love. The shrine's architecture reflects its historical significance, with buildings dating back to the Edo period (1603-1867). Visitors can experience the vibrant atmosphere of the shrine during the annual Atago Matsuri festival in May.
- Religion
- shinto
- Enshrined kami
- Atsutsu, Mikoto
- Kami enshrined
- Atsutsu, Mikoto
- Coordinates
- 38.7957285, 141.0585046
Visitor tip
To make a wish for love, tie a red string (tama) to the lanterns hanging from the shrine's roof.
Cultural notes
Atago is one of the few Shinto shrines dedicated to the kami of love and matchmaking. During the Atago Matsuri festival, people dress up in traditional costumes and participate in games and competitions to attract a romantic partner. The shrine is also known for its unique 'love shrine' section, where devotees can write their names on wooden tablets and hang them on the pillars.
Historical note
The current main hall was built in 1729 during the reign of Tokugawa Ienari.