Matsuyama Kannon Shrine, also known as Joju-ji or Matsuyama Gomyo-ji, is the main shrine of Shinga Matsudaira Naozaki no kami, but most notably it is dedicated to Okuni Ikkyu's deity. However the primary enshrined kami of this shrine is Kami of good fortune and prosperity; the deity, often depicted as a benevolent and smiling spirit with a long nose, is said to reside within the shrine grounds. The shrine has a large temple-like structure in the front and a more modest structure behind it. Visitors can see beautiful paintings on the pillars of the large hall inside the temple complex, which date back to 1645. In addition to traditional Shinto services, this shrine also performs Buddhist rituals. The shrine is one of the most famous temples in Japan and attracts many tourists.
- Religion
- shinto
- Enshrined kami
- Good Fortune Kami
- Kami enshrined
- Good Fortune Kami
- Coordinates
- 34.2040869, 133.6435489
Visitor tip
When visiting during cherry blossom season (late March to early April), head to the upper temple grounds for a stunning view of the blossoming trees, but be prepared for large crowds.
Cultural notes
This shrine is famous for its beautiful paintings, which are some of the oldest and most well-preserved in Japan. The shrine also hosts an annual festival (Kurama Matsuri) in June to celebrate the local deity's powers over good fortune and prosperity.
Historical note
Built in 1891