Ebisu Shrine in Hiroshima is one of Japan's three major Ebisu shrines, renowned for its annual Toka Ebisu festival held every November. The shrine is particularly popular among merchants and business people who pray for commercial success and prosperity. Located in the heart of Hiroshima's commercial district, it has been a spiritual center for the local business community for over 400 years.
- Denomination
- Ebisu
- Religion
- shinto
- Enshrined kami
- Ebisu, deity of prosperity and commerce
- Kami enshrined
- Ebisu
- Founding
- Kamakura period · 1603
- Coordinates
- 34.1792471, 132.4714182
Visitor tip
Visit during the Toka Ebisu festival in November to experience the lively atmosphere with thousands of visitors and traditional market stalls.
Cultural notes
The shrine is famous for its bamboo rakes (kumade) sold during festivals, which are believed to 'rake in' good fortune and prosperity. Ebisu, one of the Seven Lucky Gods, is particularly venerated by merchants, fishermen, and anyone seeking business success.
Historical note
Founded in 1603 by Fukushima Masanori, the shrine was established to protect merchants and promote trade in the newly developing castle town of Hiroshima. During the Edo period, it became increasingly important as Hiroshima grew as a commercial hub. The shrine was rebuilt after the atomic bombing of 1945, maintaining its role as a center of worship for business prosperity.