New Town Shrine, dedicated to the deity of merchants and commerce, is a historic Shinto shrine in Chiba Prefecture. The shrine's architecture reflects its importance as a commercial hub during the Edo period. Its buildings are adorned with traditional Japanese designs, including tiled roofs and wooden pillars.
- Religion
- shinto
- Enshrined kami
- Inari
- Kami enshrined
- Inari
- Coordinates
- 35.6098105, 140.1117583
Visitor tip
To experience the shrine's commercial past, try buying local specialties such as 'yakitori' chicken skewers and 'kuri-sanma' chestnut and sanma (spadefish) soup from vendors outside the shrine gates.
Cultural notes
This shrine is known for its unique 'yoshiwara-style' architecture, which features a mix of traditional and Western influences. The shrine's association with Inari, the god of fertility and prosperity, is reflected in its annual 'Inari Matsuri' festival, where devotees pray for success in business and commerce.
Historical note
Founded in 1624 during the Edo period, it was originally dedicated to the deity of merchants, but later became associated with the god Inari.